Digital Behaviors: Analog Does not Translate
So, interesting report on how magazine reading on the Ipad is not holding people's attention. Not surprised. What is the first thing you do when you buy a magazine? As for me, the first thing is I do is bend it and flip through it back to front. I know, weird , right...The thing is a lot of people do this. Buying an "analog" magazine is akin to buying a toy (I feel) with all of the allure of the feel and physicality of if. In the digital world, consuming the magazine is more about consuming " content ", which in my opinion is a totally different experience and one that competes with all the rest of the screen consumption that we do. Not sure how to bridge the gap. Perhaps Apple in all its magic will be creating flexible digital magazines? Doubt it. Technology is a wonderful thing but is not all and it can't make up for the real world feel of...well, the real world.