Product Development tools and Innovation
Ok, so now you have been in Innovation Management awhile my friend blurted out over dinner and wine…So, invent the killer product of the future, he posited. You know what the trends are and you now know how to build products and develop new business models... What is holding you back? My answer to this challenge is simply this. While I may have the desire, passion and intentions to build new products that address emerging trends, not everyone in the product planning cycle are of the same idea and neither are companies organized to truly utilize innovation management theories to their fullest. Most companies still have old product development tools based on gating systems and six sigma mandates that at times can kill product innovation. Innovation management, at least my version of it, is a super fast continuum with ideation at one end and product pilot testing at the other. The idea is to try new ideas and concepts and “fail them fast”, as it were, so as not to waste inordinate amoun...