Its Official: Hybrid Brainstorming is better than...
The beauty of science is that you can actually design a hypothesis, test it, measure it and quantify it. http://mansci.journal.informs.org/cgi/content/abstract/56/4/591?maxtoshow=&hits=10&RESULTFORMAT=&fulltext=innovation%2C+idea+generation%2C+brainstorming&searchid=1&FIRSTINDEX=0&sortspec=relevance&resourcetype=HWCIT So, you were wondering if group brainstorming sessions are affective as a new idea engine? Well, here is some good research that tell us that while effective, hybrid sessions composed of first doing individually and then doing a group session is much more effective. There is a lot more there of course; 56 pages, actually, for those deep researchers that want to know the fine details... Have fun reading....