BroadSoft, Operators and Technology Adoptions
The week of October 14th I had opportunity to participate in BroadSoft's Connections event in San Diego, CA where they brought together operators, systems integrators and technology partners to discuss the future of communications (increasingly video and increasingly cloud-based). Over 1k people were in attendance and widely discussed the challenges of moving enterprise services to the cloud. One particular insight that was quite revealing to me from listening to BroadSoft customers such as Telstra (Australian Carrier), The Red Cross and University of Michigan, discuss their challenges in moving from legacy systems to cloud-based offerings is the immense resistance to change and adoption of new technologies. Video is a case in point. There seems to be a bifurcation of video as an entertainment medium (lots of people watching passively on their mobile and table devices) but not so many people using it during business and every day communications. The CTO of The Red Cross was very