Innovation and Diversity: A critical best practice
If a company wants to establish themselves as innovative and if they truly want to institute an innovative and creative culture, then they must re-think the hiring and promotional policies and think diversity, not only in the racial sense but in a much broader sense. Innovation is a complex eco-system with many variables and requirements, one of them being, in my experience, the need for people from different walks of life with different experiences and psychological profiles. Remember those crazy Myers Briggs tests? Those tests are fantastic, as they provide valuable insights into the different profiles that an innovation group requires. From the highly sensing types to the highly left brain types, they can all contribute to an innovation practice with their skills in the proper job. I see it again and again. Too often we promote the wrong profile into the wrong positions. A feet-in-the-street sales person does not make a good sales manager. Period. Yet, I have seen this being done ov...