"Community Equity", enterprise and how service providers can help.
The cat is so totally out of the bag that it is not even funny. Open Innovation is here to stay and service providers must respond in kind and able to assist our enterprise and media customers in this process. Why? because service provides are at the intersection of all relevant forces.
Take the enterprise markets as an example. As they discover the twin powers of community building around their brands and Web 2.0-type mechanisms to converse with their communities, they are increasingly seeking holistic solutions from service providers that understand these dynamics best. Bringing these two disparate worlds together is not easy and requires entities that understand the power of combining evolving communications technology with applications. Further, it must be done in a consultative manner and via an interactive dialogue.
In order to most efficiently do this, service providers must be conversant with Innovation methodologies that can accelerate the process of creating, advancing and packaging these solutions and further, that have the vision to see and anticipate technological and market evolutions.
I hold that Telecom carriers are in a unique position to provide these holistic solutions to enterprise since they are present at the intersection of all these forces.
With the realization of this fact, and the proper adoption of open innovation theories and new business models, carries could easily play a critical role in capturing "community equity" for our customers.
In order to germinate this idea further, let us start by rebranding the industry from: Telecommunications to "Telecreation"
Take the enterprise markets as an example. As they discover the twin powers of community building around their brands and Web 2.0-type mechanisms to converse with their communities, they are increasingly seeking holistic solutions from service providers that understand these dynamics best. Bringing these two disparate worlds together is not easy and requires entities that understand the power of combining evolving communications technology with applications. Further, it must be done in a consultative manner and via an interactive dialogue.
In order to most efficiently do this, service providers must be conversant with Innovation methodologies that can accelerate the process of creating, advancing and packaging these solutions and further, that have the vision to see and anticipate technological and market evolutions.
I hold that Telecom carriers are in a unique position to provide these holistic solutions to enterprise since they are present at the intersection of all these forces.
With the realization of this fact, and the proper adoption of open innovation theories and new business models, carries could easily play a critical role in capturing "community equity" for our customers.
In order to germinate this idea further, let us start by rebranding the industry from: Telecommunications to "Telecreation"
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