Video and the new Workforce: Enterprise must respond
The move from text to visual is clear; we are in the middle of it. What is also clear is that attention spans are becoming shorter and that "movement" and "snappiness" in visual communications is becoming a must. This will be the new normal. A new and interesting perspective regarding the synergy of these trends, is that they will become essential if a business is to be able to communicate adequately with its new workforce which is now composed of digital natives that have grown up accustomed to these traits. This past Monday I participated in the Streaming Media East event in NYC and in an after-show get together (sponsored by investment bankers I might add) I got into a conversation with the CEO of a company that basically helps companies distribute information effectively behind its firewalls. He is the one that brought this point to the forefront and it is absolutely right on. It is a known fact that these new generation of workers do not abide by the old rule...