Video and the new Workforce: Enterprise must respond
The move from text to visual is clear; we are in the middle of it. What is also clear is that attention spans are becoming shorter and that "movement" and "snappiness" in visual communications is becoming a must. This will be the new normal.
A new and interesting perspective regarding the synergy of these trends, is that they will become essential if a business is to be able to communicate adequately with its new workforce which is now composed of digital natives that have grown up accustomed to these traits.
This past Monday I participated in the Streaming Media East event in NYC and in an after-show get together (sponsored by investment bankers I might add) I got into a conversation with the CEO of a company that basically helps companies distribute information effectively behind its firewalls. He is the one that brought this point to the forefront and it is absolutely right on.
It is a known fact that these new generation of workers do not abide by the old rules. The very notion of what constitutes an "immersive" experience is being redefined.
Video is here to stay as a communication medium and enterprise needs to adopt it as part of their corporate communications strategy much like email become the new medium in the 80's. If not, the new gen workers will become restless and will be "media snaking" somewhere else.
A new and interesting perspective regarding the synergy of these trends, is that they will become essential if a business is to be able to communicate adequately with its new workforce which is now composed of digital natives that have grown up accustomed to these traits.
This past Monday I participated in the Streaming Media East event in NYC and in an after-show get together (sponsored by investment bankers I might add) I got into a conversation with the CEO of a company that basically helps companies distribute information effectively behind its firewalls. He is the one that brought this point to the forefront and it is absolutely right on.
It is a known fact that these new generation of workers do not abide by the old rules. The very notion of what constitutes an "immersive" experience is being redefined.
Video is here to stay as a communication medium and enterprise needs to adopt it as part of their corporate communications strategy much like email become the new medium in the 80's. If not, the new gen workers will become restless and will be "media snaking" somewhere else.
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