The Nascent Power of Video
So you ask…how can video help me and my organization prosper? How can I get that pesky ROI to talk to me and my CFO? While I am fascinated by video and its entertainment potential, I am even more fascinated by its potential for education and knowledge transfer. Well, here is a hard fact confirmed by a couple of friends of mine that are both brain scientists (I know, right, cool company I keep :-)). So, here it goes. If you desire to be good at a certain activity that is recordable, learning that activity will be accelerated by 20 to 30% if you see yourselves performing that activity on video. So, let us say you are a piano player and you are having a difficult time learning a sequence. What you would do is record yourself doing the sequence the correct way and then viewing the video multiple times. Or, let us say you are a cyclist and want to improve your pedal stroke or posture, well, record yourself doing the activity the correct way and watch yourself on video. We are primarily vis...