The Nascent Power of Video

So you ask…how can video help me and my organization prosper? How can I get that pesky ROI to talk to me and my CFO?
While I am fascinated by video and its entertainment potential, I am even more fascinated by its potential for education and knowledge transfer.
Well, here is a hard fact confirmed by a couple of friends of mine that are both brain scientists (I know, right, cool company I keep :-)).
So, here it goes. If you desire to be good at a certain activity that is recordable, learning that activity will be accelerated by 20 to 30% if you see yourselves performing that activity on video.
So, let us say you are a piano player and you are having a difficult time learning a sequence. What you would do is record yourself doing the sequence the correct way and then viewing the video multiple times. Or, let us say you are a cyclist and want to improve your pedal stroke or posture, well, record yourself doing the activity the correct way and watch yourself on video.

We are primarily visual beings. There is a reason our sense of sight is front and center and is the sense with the longest reach.

Enterprise needs to wake up now to this reality and start to use video to manage, educate and inform. Video will be the new “communication” normal and it is already being adopted as such by the new gens…

Better turn off that camera now…

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