"Feeling" Innovation and the currency of speed
I know that for some of you the experience of opening up and using a Google phone is either: 1)fait accompli, for all those of you in advanced mobile markets such as Korea, Japan and to some extend Europe, or 2) who cares, for all of you that just want a phone to work as a phone.
So, here is the thing, the last thing a Google phone does (and for that matter the iPhone) is make calls. As I have noted before, calling these "hand-top" devices "phones" is a total misnomer. These devices represent the future in so many ways that it is hard to qualify them. For starters, they are the source of some of the greatest innovations, such as the inventor of a microscope that attaches to the phone camera and can take and send pictures for the purposes of diagnosing diseases all around the World in ten minutes or less. http://www.popsci.com/
Part of innovation management is trying to develop "forevision" and watching my son's unfolding experience was quite revealing int is regard.
For starters, impressing a teenager is not easy and the Google phone accomplished this with little effort. Secondly, 90% of the time he has used the phone for everything but making calls. In fact, the majority of the time he has been using the device's 3G broadband capabilities to access the Web via its applications...In other words, the device is being used as a laptop with the added benefit of convenience, speed and real time results without the hassle of having to go somewhere else (to a PC or laptop) to get the requested information.
The insight here is that the device allows for the receipt of information wherever one is and in the process of doing other things like watching television, riding in the car, even using a PC, talking to another human being, etc..This makes speed and location most important leading to the idea that speed is in fact a "currency" that will rise and fall with the ability to deliver information quickly and via cool applications.
This evolving "currency of speed" is reflected in other technology fronts such as the ability to deliver advertising to web sites in 10 milliseconds or less, creating service tiers and pricing schemes determined by how fast an ad can be served.
Why? because the online user at the other end will move on to the next site if not.
So, here is the thing, the last thing a Google phone does (and for that matter the iPhone) is make calls. As I have noted before, calling these "hand-top" devices "phones" is a total misnomer. These devices represent the future in so many ways that it is hard to qualify them. For starters, they are the source of some of the greatest innovations, such as the inventor of a microscope that attaches to the phone camera and can take and send pictures for the purposes of diagnosing diseases all around the World in ten minutes or less. http://www.popsci.com/
Part of innovation management is trying to develop "forevision" and watching my son's unfolding experience was quite revealing int is regard.
For starters, impressing a teenager is not easy and the Google phone accomplished this with little effort. Secondly, 90% of the time he has used the phone for everything but making calls. In fact, the majority of the time he has been using the device's 3G broadband capabilities to access the Web via its applications...In other words, the device is being used as a laptop with the added benefit of convenience, speed and real time results without the hassle of having to go somewhere else (to a PC or laptop) to get the requested information.
The insight here is that the device allows for the receipt of information wherever one is and in the process of doing other things like watching television, riding in the car, even using a PC, talking to another human being, etc..This makes speed and location most important leading to the idea that speed is in fact a "currency" that will rise and fall with the ability to deliver information quickly and via cool applications.
This evolving "currency of speed" is reflected in other technology fronts such as the ability to deliver advertising to web sites in 10 milliseconds or less, creating service tiers and pricing schemes determined by how fast an ad can be served.
Why? because the online user at the other end will move on to the next site if not.
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