Nothing left Static: Digital and the power to disrupt everything
As I sit here in my hotel room in LA with the patio door ajar, I can feel that famous temperate and sweet weather that has made California a world destination and the creative cauldron that it is.
On the occasion of the American Film Market tradeshow taking place here, I am trying to understand the impacts of the digital revolution on this industry.
As I have said before I do not feel that the industry leaders are assesing these impacts in a methodical way. OK, so perhaps they are and I just don't see it and they are quietly trying to assess the synergistic impacts (or not) of all the technology-driven trends and facts bearing down on them.
One interesting company from Europe doing just that, has created a web-based marketplace for the buying and selling of content (all of it destined to be digital). It is a "simple" B2B portal where you can easily preview any content that wishes to use the service (for a fee of course). It is sort of like an "Amazon" for content that incorporates all the backoffice functionalities dealing with contracts, transcoding, licensing, etc...All of it with the easy of clicking.
The implications of this new technology are huge. On the "cost" sid it could make this very tradeshow redundant, so suffice it to say CFOs will like this services. On the other side (notice I am staying clear of positive vs. negative attributes) it will accelerate the commoditization of content much like Amazon has done for books.
Herein proof yet again of the relentless march of the digital revolution and the disruptive power of the same driven by innovative thinking, creativity, entrepreneurship.
Nothing will forever remain static and everything will be dynamic.
On the occasion of the American Film Market tradeshow taking place here, I am trying to understand the impacts of the digital revolution on this industry.
As I have said before I do not feel that the industry leaders are assesing these impacts in a methodical way. OK, so perhaps they are and I just don't see it and they are quietly trying to assess the synergistic impacts (or not) of all the technology-driven trends and facts bearing down on them.
One interesting company from Europe doing just that, has created a web-based marketplace for the buying and selling of content (all of it destined to be digital). It is a "simple" B2B portal where you can easily preview any content that wishes to use the service (for a fee of course). It is sort of like an "Amazon" for content that incorporates all the backoffice functionalities dealing with contracts, transcoding, licensing, etc...All of it with the easy of clicking.
The implications of this new technology are huge. On the "cost" sid it could make this very tradeshow redundant, so suffice it to say CFOs will like this services. On the other side (notice I am staying clear of positive vs. negative attributes) it will accelerate the commoditization of content much like Amazon has done for books.
Herein proof yet again of the relentless march of the digital revolution and the disruptive power of the same driven by innovative thinking, creativity, entrepreneurship.
Nothing will forever remain static and everything will be dynamic.
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